The project
Multiple skateboard shops receive the Sean Cliver x Nike SB Dunk. The raffle system is likewise used for gaining interaction with new potential followers on Social Media Platforms, in this case Instagram. Therefore distinction in the announcement content, the animation, can provide a strategic short term advantage over industry competitors.
After analysing the result of the announcement, it can be said that by using the animation an increase of views by 120% was reached in comparison to a regular still announcement post.
Interaction is estimated to have increased over 200% compared to regular "still" announcement posts.
SEAN CLIVER X Nike SB DUNK
The Sean Cliver x Nike SB Dunk was a high anticipated shoe release. Considering the current hype around the Nike SB model within the sneaker community, this release asked for a special form of announcement. An interactive 3D animated release through the social media platforms of Rufus in order to maximise reach, impact and succes of the launch. Making them stick out just that little bit more.
Role - Concept Development, Motion Graphics, Art Direction
Year - 2020
Client - rufusmacba.com & rufusmilano.com